The Cris Vida “natural” mineral water processing and bottling plant was located on the edge of San Marcos, Peru. Owner Eduardo had already built this facility and been selling large bottles of water to a few “corporate” customers. However, he told his visitors that TechnoServe Peru had taught him how to greatly improve his business and production skills which had increased his profits. He reinvested his new gains in upgrading his plant, purchasing new equipment, and extending his product line. One of the new machines extruded small plastic bottles for new retail customers. Eduardo also was dreaming of eventually adding his own cola brand to compete with the famous Peruvian Inca Cola!