A major challenge for Honduras to move nearly 50% of its population out of poverty, is to increase its competitiveness in key areas while diversifying into other markets where it can leverage competitive advantages. Established only in 2003, TechnoServe Honduras is helping rebuild, modernize, and increase profitability of key industries–e.g., dairy, vegetables, palm oil for […]
Honduras remains one of the poorest countries in the Western Hemisphere; nearly half its residents live on less than $1 a day, with dire implications for health, nutrition and education. Poverty is highest in rural areas, where nearly 70 percent of the population works as unpaid family labor in subsistence farming. Furthermore, the rural economy largely depends on traditional sectors – coffee, banana and cattle – in which Honduras’ production costs and practices now cause it to lag behind more efficient producers in Latin America and Asia. The challenge is to increase competitiveness in key areas while also diversifying into other market segments in which Honduras can leverage competitive advantages. To support these goals, TechnoServe is helping rebuild and modernize key industries, making them more profitable so they can generate jobs and incomes for the rural poor.